Hire Us to Speak – Blacklight Media™

SPEECH: Blacklight Branding

BOOK BLACKLIGHT MEDIA for your Study Club or Dental Event

Talk Topic: Media, Branding, and Influence for Dentists & Dental Practices

About

Blacklight Branding: See the Unseen

Turn hidden practice value into authority and demand.

Most practices already have everything they need to stand out—they’re just not showing it. This session uncovers the assets hiding in plain sight and turns them into a clear story, repeatable visibility, and credible authority using a simple media-and-partnership playbook.

Objectives (3–5)

Surface hidden assets and shape a core story patients and media remember.
Build an “influence stack”: press release → social proof logos → presence → partnerships.
Use brain-based trust cues (framing, contrast, specificity) to lift recall and case acceptance.
Draft a 90-day authority plan with roles (Blacklight Wizard™ internally, Architect™ externally) and simple metrics.

Avoid common pitfalls: generic messaging, scattered channels, and activity without presence.

Julieanne O’Connor

Julieanne O’Connor is an international speaker, TEDx presenter, bestselling author, and media personality featured in The Wall Street Journal, CNN, USA Today, and more. As the co-conspirator behind Blacklight Media—alongside the owners of ZLinked Marketing—and the strategic partner to Michael Keeter, she helps dental leaders turn hidden practice value into visible authority through media, storytelling, and brain-based communication.

A faculty member and co-host of the Influential Dental podcast, Julieanne has coached practices, DSOs, and leading brands on ethical persuasion, confidence, and presence—on camera, on stage, and in the operatory. Known for her bold, entertaining delivery, she equips teams with practical tools to shape narrative, build credibility, and elevate patient trust in real time.