Brand Lab Package – Blacklight Media™

High-Concept Brand Lab™

Where Your Big Idea Is Born.

A collaborative, creative, and strategic experience that extracts your signature brand concept and turns it into a clear, memorable identity you can own—online, on stage, in media, and in your practice.

Package Overview

This is not logos or colors. This is the idea that makes everything else work.

Most dentists are sitting on untapped brilliance. The High-Concept Brand Lab™ uncovers the one big idea that differentiates you from the entire market—and builds the messaging, structure, and story that make you unforgettable.

This is a premium, done-with-you brand creation process designed to give you:

A unique, defensible brand idea
A compelling narrative patients and media remember
A messaging system that elevates visibility, trust, and case acceptance
A foundation for PR, speaking, content, and thought leadership

What’s Included

Phase 1

Extraction (Weeks 1–2)

Purpose: uncover your big idea, signature story, and brand voice.
Includes:

90-minute Brand Discovery Session
Identity & Narrative Interview
Core Values, Character, and Customer Insight Mapping
Blacklight Brand Extraction™ (proprietary questions + frameworks)
Competitive differentiation

Deliverables:

Brand Essence Summary
Raw narrative assets
Early brand direction concepts

Phase 2

Concept Creation (Weeks 2–4)

Purpose: shape your high-concept brand and position it for influence.
Includes:

Development of your high-concept brand idea
Positioning statement + tagline development
Signature story creation (origin + authority arc)
Messaging pillars (3–5 core angles you own)
Brand voice + tone guide
Patient/public-facing narrative
Media/story angles for visibility

Deliverables:

Your High-Concept Brand™ (the big idea you will own)
Signature Story
Messaging Framework
Influence Positioning Map

Phase 3

Activation (90 Days)

Purpose: help you implement and activate your new brand in real time.
Includes:

Monthly activation coaching (3 sessions)
Support integrating the brand into:
- Website copy
- Social presence
- Patient experience
- Team alignment
- Speaking angles
- Media opportunities
Influence pathway recommendations (press, PR, partnerships, speaking)
Accountability + quarterly brand tracking options

Deliverables:

90-day Brand Activation Plan
Personalized Influence Pathway Guide

Integration feedback + refinement

Total Package Deliverables

Your Completed High-Concept Brand Includes:

One signature high-concept brand idea
Full messaging framework
Brand voice guide
Signature story + narrative assets
Positioning strategy + angles
Patient-facing narrative
Influence pathway map
90-day activation plan
Three months of brand coaching
All documents included / Assets are yours to keep

This is the foundation you can build:
Your website, your media presence, your speaking platform, your leadership identity—and your legacy—on.

Who This Is For

This is ideal for:

Private practice owners
Specialists
Doctors preparing for a transition or sale
Rising KOLs
Speakers, authors, and educators
Dentists ready to step into influence
DSOs developing leaders or differentiating regional brands.

If you want to go beyond marketing and build authority, you belong here.

Investment

To maintain exclusivity and creative depth, this program accepts a limited number of clients.

One-Time Payment:

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^$ 9,800 _/One-Time

Payment Plan: $3,500 to start + $2,150 per month for 3 months.

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Optional Add-Ons (Upsell Pathways)

(Upsell Pathways)

^$ 3,800 _/Mo

Blacklight Media Lab™ (DWY Media) Implementation support for PR, assets, presence, and credibility building.
Influence Coaching (12 Months) $3800/month Ongoing leadership, communication, and influence development.
Full Brand Execution Website copy, bio, speaker sheet, media kit, social pillars, etc.

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